Our Design Process

We think that design is an integrated process that should not be split into pieces.

 Continuity

That's why we designed our process around the idea of interweaving all the tasks of a project.

 Interactive Chart

Click on a project phase to learn more.

Analysis

A solid analysis of what is already there is the basis for great design.

We look at the state of technology, the market and at the social and cultural setting of the users.

Methods

• Status quo analysis
• Questionnaires
• Thinking-Aloud-Test
• Personas
• Process analysis

Concept

Concepts are created in a dialog.

This is where order emerges from chaos. It's where information is being architected and interactions are being designed. Prototyping even in the earliest stages helps to keep things real.

Methods

• Brainstorming
• Information architecture
• Storyboards
• Prototyping
• Visual Tinkering

Definition

Concepts are worthless without proper execution.

Eventually, a prototype becomes a product and a wireframe becomes a pixel perfect layout.

Methods

• Visual Design
• Scenography / Motion Design
• Programming
• Styleguide

Implementation

The process doesn't end with us.

We are working together with programmers, media engineers and construction companies, so we can guide your project from end to end.

Methods

• Design presentation
• Documentation
• Technical Rider
• Technical consulting