king talk

Bonnier globals R&D released a nice video about Mag+ some weeks ago. Due to the recent launch of the iPad in the states, they updated their concept for Popular Science+ and matched it to the iPad. In my opinion it’s a good concept which was well implemented. It’s a pity, that the overview mode can´t be displayed on the iPad. It looked really nice and the user could see what he has seen and what will be next.

The idea of the big background image and the horicontal text seems to work pretty well.  In times of blogging we learned to scroll down for reading. The user can swipe through the pages, which is a common iPhone gesture and should be established. On the other hand they have that concept called »heat up mode«. Rubbing a specific text area allows you to mark text and write additional notes to that »hot information«.

Mag+, is Bonnier’s digital magazine platform, is a project that began months ago in a collaboration between Bonnier’s global R&D task force and BERG, a London-based design studio. Their goal has been to preserve all the qualities that make magazines such a powerful, popular medium—inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end—and at the same time to reinvent it in a way that makes it come to life on the iPad’s screen.