Sci-Fi for real Business:
Matrix by Morgan Stanley

Morgan Stanley released its new trading platform called Matrix, which brings their customers closer to the trading floor than ever before. The application enables them to view live pricing, get informed opinions for market professionals, review historical market data and make derivatives and foreign exchange trades in real-time. Matrix combines human-curated content from Morgan Stanley with filtered content from the storming cloud of news and financial information. That content is delivered in form of a multimedia news feed, where every item can be expanded for more detailed information.
By now this is one of the biggest Projects realized on the Adobe Flex Platform. As such it makes heavy use of the supported connectivity to gather personalized information in realtime and share your input with the cloud. Through this extended connectivity Morgan Stanley hopes to increase the productivity of the users and foster keen decision making.

As the app appear on the website it looks as though it is designed to appeal to end-users rather than to efficient stock traders. Hopefully they have added some keyboard shortcuts to speed up the interaction. I wouldn’t want to point & click on an 8-screen desktop.

Connecting everything, or how Marshall Kirkpatrick puts it:
»That’s hot stuff – like the human component
of the real time web, augmented by data.«
is being more and more integrated in all our desktop or rich internet applications. The Matrix sure is one of the first targeted for very special use. It somehow reminds me of Googles Wave, dedicated to stock traders.
One can not test the app but can enjoy a tour around it on its funky sci-fi like microsite.
via ReadWriteWeb & Andrew Shorten

