king talk

With iPad pre orders being taken in now ready for release within the next couple of weeks, we have agencies and developers all over the world trying to create new software and applications to be available on release. Its an exciting prospect actually, designers are really stepping up to the game and working on projects that will really bring out the Ipad’s A4 chip to life.

I stumbled across this recently, its a project currently in production by Bonnier R&D and BERG. They are attempting ways of best viewing the printed format on a digital medium. Its entitled MAG+. Its a collaborative research project by the two agencies and its fundamentals couldn’t be more appropriate for the coming weeks. We’ve seen other versions of software which have integrated printed format onto a digital screen over the years, but for this project to be so unique from the others; are that each aspect of user integration has been taken on board. A more meaningful experience can be obtained and controlled.