Just touch the Big Mac Icon…

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It happened yesterday evening. My tummy asked for something to eat and I just wanted to give him a quick and fatty answer. So I just went to one of Munich’s McDonalds at Tal 6. Unfortunately the order point was to crowded, but then I realized these four huge »Easy Order« terminals.

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First I didn´t know what to do, but then I realized that this one could be a much quicker way to post a order. I just put in my credit card and the main menu opened up. It´s the same routine like you know it at the standard order point. They even have the same questions like »Do you want it as a take-away or do you want to eat here?« You´ve got the whole card at one touchscreen. It was a nice experience, touching the Big Mac icon and placing your order right there.

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I received a little print-out after I finished the order process and received my stuff directly at the vacantly wrapping counter. After all I think that this is a good step in the right direction, the User Interface is much more better than the Deutsche Bahn terminal, but could be improved a little bit in terms of User Experience…

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This post was written by Thomas
on December 22nd, 2009

3 Responses

  1. oh thomas… das gibt herz infarkt

    by ronald mac donald
    on December 27, 2009

  2. wir lassen uns unsere burger nicht von maschinen belegen!

    by perez pizzahut
    on December 27, 2009

  3. die burger werden noch von menschen hand belegt und ausgegeben. lediglich die direkte kommunikation von mensch zu mensch an der kasse entfällt. wenn man der ein oder anderen recht langwierigen bestellzeremonie gedenkt, dann ist das nicht unbedingt schade.

    @ronald mac donaldt: es gibt auch schöne salate beim mac

    by thomas
    on December 28, 2009

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